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Search engine optimization - Web site promotion

  
 

Looking to maximize your web site's visibility for both the human eye and the search engine spiders?
The human eye
The search engines
 
If the eye don't like your site or if it has difficulties to find the content, then it doesn't matter at all what you have to offer, it won't see it. The exit is just a mouse click away.
    
It's exactly the same with the search engines, the only difference is that the search engine spiders have different criteria's compared with the eye. And their exit are may bee even faster than a mouse click.
  
 
Search Engine Optimization (SEO) isn't a one-time effort. The variables that influence search visibility and rankings are constantly changing. Search engines update their rules. Competitors constantly optimize their pages to improve their rankings, and new players enter the field. We are working with the site from both the eyes and the spiders point of view. This is a much better way than pay per click month after month, and a organic made page are also the first choice when someone have to choose between a paid or organic (unpaid) advert. The ranking of a web page within a search engine can be severely harmed with problematic web design methods. If any of these issues exist in your web site, we will find them.

 

The basic, step by step, as we do it:

  1. Analyze the site for the eye with different browsers, connections, screens and resolutions.
  2. Analyze the site for the spiders, HTML, XHTML and CSS code, meta tags, keywords density etc.
  3. Optimize the site for the spiders. Some spiders has queues for more than 6 months, so it's important to do this as soon as possible.
  4. Generate and upload site maps, feeds and other essential files (html, xml, ror, txt etc.).
  5. Submit to relevant directories, how many and which? That depends on the branch, target area and the languages on the site.
  6. Submit the site to those search engines that require submission.
  7. Optimize the site for the human eye.
  8. Monitor the traffic, analyze the result of the work.
  9. Follow up, how often depends on the branch and your ambition.

Extras:

  • Add traffic building content as for example link pages, photo galleries, maps, blogs, forums, etc.
  • Translate the site to more languages.
  • Construction of entry pages, specially for languages not supported on site.
  • Enzines and newsletters.
  • Targeted E-mail campaigns (not spam), (we do have some interesting e-mail lists).
  • Link building, one- two- and 3 way links, banner exchange.

    This was just examples, the list could be much longer.
You can do it yourself, if you have the time and the skills, or you can let us do it for you.
Your location does not matter, www means world wide web, it's global.
 

Remember this: Researches shows that surfers only view the first three pages of results displayed when searching for a product or a service.

  

Erixon Consulting, Anja and Jonny Erixon
Address: Camino viejo de Coin, diseminado 64, buzon 21,
ES-29649 Mijas Costa (Málaga) - Spain
Phone: (0034) 685 63 73 26
E-mail: info@erixonconsulting.com
http://www.erixonconsulting.com
 
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